Churn & retention calculator

Customer vs revenue churn, NRR, GRR, and a cohort retention heatmap.

Customer (Logo) Movement

Active Customers at Start:

Customers Lost (Cancelled):

Revenue (MRR) Movement ($)

Starting MRR ($):

Churned MRR ($):

Contraction MRR ($):

Expansion MRR ($):

Customer Churn Rate

3.00%

97.00% Retention

Net Revenue Retention (NRR)

103.0%

Net Positive Expansion

Gross Revenue Retention (GRR)

96.0%

Excludes Expansion

Implied Customer Lifetime

33.3 Months

1 / Churn Rate

Cohort Retention Decay Heatmap Projection

Projected survival of a 100-customer cohort over 12 months at the current 3.00% monthly churn rate.

Month 0	Month 1	Month 2	Month 3	Month 6	Month 9	Month 12
100.0% 500 users	97.0% 485 users	94.1% 470 users	91.3% 456 users	83.3% 416 users	76.0% 380 users	69.4% 347 users

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